Too Busy to Brand Myself. Probably Not the Best Idea / by Dana Wood

I'm not the fastest writer. Get it? A snail?

I'm not the fastest writer. Get it? A snail?

Oh my lordy; it's been almost a month since I've blogged here.

Yes, it was 'let's take a Thanksgiving mini-break!' time. And yes, I've got a tennis-playing, homework-doing, fun-loving tot-lette under my roof to attend to.

But while I've (kinda sorta) been keeping up with blogging on my Momover site, I haven't done much to move the Dana Dial lately. And as a newly (re)minted Independent Contractor, I know that isn't especially smart. 

So why have I been so "un-market-y" of late? In short, I've just been too busy with what I consider real work. The kind that buys a lot of Xmas prezzies for the tennis-playing, homework-doing, fun-loving tot-lette under my roof. 

Or, more to the point: The kind of work that I can post right here in my online portfolio and use to generate even more business.

One major problem is that I'm a very methodical, meticulous writer. I deliver quality, not quantity. I could never do a big digital gig, cranking out 15 blog posts a day. 

So while I could certainly stand to write faster, here's the real issue: I need to get over the idea that spending time on unpaid work that builds my personal brand (read: any and all forms of social media) needs to be back-burnered for the paycheck gigs. 

Because how do people - especially writer types - even get paycheck gigs these days? They build a personal brand and prop it up with buckets of virtual activity - posts, pics, tweets, whatevers - 24/7. (Or "25/8," as I heard the other day...)

But there's actually a really sound reason why I struggle with this notion that I "have" to do all that to land work and stay successful: Tons of accomplished, better-than-fiscally-sound individuals I know don't do anything of a personal-brand-building nature. 

Why? They're too busy working. 

I think the best place for me is somewhere in the middle. While I want to learn how to prioritize personal brand-building when I have a lot of "real" irons in the fire, I don't ever see myself becoming a major business-generating marketing machine. 

But you never know, right? Stranger things have happened.