Pssst...have you heard?
Magazine publishing is dying. Book publishing is dying. Every single word in the universe -printed on actual paper - is dying.
But here's the thing(s):
A. Call me a kooky, krazy, kock-eyed optimist, but I don't believe the situation is quite that dire.
B. Even if the situation is that dire, I'm still gonna keep on trucking.
Because I'm a Believer.
I have too many great magazines - stacks and stacks of great magazines - tucked into too many sneaky pockets of my house - to believe that this massive category of merch is about to fall off the face of Planet Earth.
There are even brandy new great magazines - like Porter - being launched all the time.
For the uninitiated, Porter is the print incarnation of Net-A-Porter, the monster fashion + beauty e-commerce site.
And it is Capital G Gorgeous.
There have only been a handful of issues so far, and I think I own just about every one of them.
Because it's attached to Net-A, and not beholden to a corporate publishing behemoth like Conde Nast or Hearst, Porter doesn't have to follow the cookie-cutter, slap-a-celeb-on-the-cover-who's-hawking-a-movie model of 21st century magazine-making.
It can even - gasp - feature the likes of a Lara Stone on the cover if it so chooses. Though stunning - and a major fashion ad-campaign girl if ever there was one - the gap-toothed Dutch looker is hardly a household name.
My point, and I actually do have one, is that there are plenty of print vehicles out there. Excellent, smart, lovely to look at - and even a few brand spanking new - print vehicles.
Print isn't dead. Print is the past, the present and the future.